The client is a mid size B2B publication company with multiple print and on-line publications. Though the client has been in business for more than 5 decades, with growing competition and reducing advertising dollars, the client was forced to increase offering on their on-line portals and overall reduce the cost of their online development and maintenance.

Opsis Technologies was engaged for creation of a dedicated software delivery center. A combination of on-site Resources for knowledge transition and off-shore Resources for regular development and portal maintenance was established. Over a period of 5 months, the offshore delivery team was able to deliver 100% transition of services with an effective cost savings of over 40%.

The client is in the business of collecting data and publishing an Industry Specific Directory and Buyer’s Guide. The process of data collection, maintaining data hygiene and data entry was turning out to be very cost prohibitive especially because of the reductions in subscriptions revenue associated with the advent of internet.

Opsis Technologies created a niche and captive team for the client with specialized training for web and phone based data collection, created software interfaces for data import and substantially reduced the costs while implementing a scalable and redundant solution.

B2B publications having controlled circulation rely tremendously on quality telemarketing effort to generate and replenish their circulation figures. The process involves calling executives and collecting very valuable market data. The process is highly regulated and audited by BPA.

Opsis Technologies has been very successful in creating specialized teams of more than 100+ agents and has generated more than 1 MM circulation requests in less than 30 months. All such data collected has passed stringent quality tests and audits by 3rd parties. Opsis Technologies also created a niche team of Super Agents with engineering background for conducting campaigns dealing in engineering and semi-conductors.